By Emily Cronin
'I'm using a primer, just to make it feel pure, ethereal... I'm doing just a little bit of contour on the cheek, a bit of strength in the brow, and the lashes top and bottom are big and kind of chunky,' says Revlon's Gucci Westman, backstage at Rag & Bone in New York earlier today.
'Then the lip is a rosy, berry type lip. I'm doing an eyeliner, but instead of doing a traditional '60s shape I'm starting further... closer to the eyeball and extending it further out.... It's gel-waterproof. It's all about eyeliner'.
Why is liner the focus?
'I feel like now it's replacing eyeshadow, kind of. All the colours [in the collection] and a crisp, eyeliner eye, is great. I think any kind of eyeliner is great. Initially, when we did the test, I did white, but it felt too conceptual...'
Do you think anyone will try this at home?
'Well maybe not quite so extreme, but a little bit of a lesser version.'
Gucci's top tip? She drew the line by making small dashes and joining them up because it's such a long line to draw freehand otherwise, 'and it's also easier to fix with makeup remover if needed.'