FIFI Awards Winners

See who won the Reader’s Choice Award

The results are in.

You nominated, and then voted for your favourite fragrance to be crowned ELLE UK Reader’s Choice at the 21 Annual Fragrance Foundation’s Fifi Awards. The brightest and best noses in the business gathered on the 16 May to celebrate the best new fragrances, and honour innovation and design.

However, the Reader’s Choice was decided here on this very site. Congratulations to this year’s winner - Dot, by Marc Jacobs. A well-deserved triumph – and a pat on the back to you all for making such a tough call.

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We’ll be calling on you again this time next year, so watch this space...

See which other fragrances made it to the final cut

Team ELLE's signature scents

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