Kate Moss bares all for new St Tropez campaign

See the new campaign and watch the behind-the-scenes video here

British supermodel and tanning icon, Kate Moss, has been announced as the new face of St Tropez fake tan, forefronting their first ever global advertising campaign. The pictures, released this morning, include Kate lounging around poolside wearing nothing but the tan itself and in another shot sporting a stunning white costume that enhances her golden skin.

It comes as no surprise that permanently sun-kissed Kate is a devotee of the brand, gushing ‘I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!’. Whilst the brand has said that their collaboration with Kate gives them ‘the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand’. Seems like a perfect match to us too.

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The new campaign, launching globally in summer, is also running an online competition on twitter; if you tweet the brand with the hash-tag #OFFTOSTTROPEZ you’ll automatically be entered and be in with the chance to win prizes ranging from their famous products to a holiday for two to Kate’s favourite holiday destination - the iconic French Riviera town of St Tropez itself. We predict a twitter storm brewing.

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Backstage at the shoot a power team including make-up artist Val Garland, hair stylist Sam McKnight and St Tropez’s Global Tanning and Skin-Finishing Expert Nichola Joss were on hand to create the look. If you fancy recreating it at home (and who doesn’t?), Joss gives her expert tips; start by applying the St.Tropez Self Tan Bronzing Mousse, £30.64, with ‘a St.Tropez Applicator Mitt, £3.57, for a natural-looking, streak-free result with a flawless finish’ then finish with ‘St.Tropez Powder Bronzer, £20.43,’ for ‘a beautiful contoured effect’. We’ll be opting for the swimming-costume attire rather than in the nude though...

Watch the behind-the-shoot video here...

http://www.youtube.com/watch?v=xb2H123oIaI&feature=youtu.be

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