Amanda Seyfried is the face of Givenchy fragrance

Star says ‘F**k Yeah’ to Givenchy


Move over Liv Tyler, there’s a new fragrance face in town and it’s the refreshingly honest Amanda Seyfried. We say that, because she told that when Givenchy called asking her to be the face of the classic scent, Very Irresistible Givenchy, the actress bluntly said, ‘F**k yeah’.
‘It’s an honest collaboration. I’m proud to be a part of [the brands I’m involved with] because what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.’
She may have a foot in the door, but she’s not about to launch her own celebrity fragrance anytime soon, or front more beauty campaigns. ‘They’re hard work, and the more you do, [the more] they take away from your work as an actor. I’m doing these two campaigns [she’s also the face of Clé de Peau Beauté] because I care about them and the people involved. They’re great things to be attached to.’
Seyfried has just finished shooting the ad campaign styled by Riccardo Tisci. Of the actress Nicholas Munafo, U.S. president for LVMH Fragrance Brands, said, ‘Amanda is a chic, sexy woman who is a perfect fit for Givenchy.’
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