By Amy Lawrenson
Back in 1992 Evelyn Lauder, (Estée Lauder's daughter) co-created the Pink Ribbon that has become such a strong symbol for Breast Cancer Awareness month every October.
Next week Elizabeth Hurley, Estée Lauder Spokesperson and Breast Cancer Awareness Campaign Ambassador, will be making not one but three public appearances to raise awareness for the cause.
On Monday at 1pm Elizabeth Hurley will be at Selfridges doing a personal appearance at the London store. She'll be there chatting with customers and signing any limited edition Breast Cancer Awareness Estee Lauder products bought on the day.
Then on Thursday, Hurley will be heading north to Manchester to meet and greet customers in the Selfridges, Trafford Centre. Again she will have her pen at the ready to sign your beauty buys.
Later that evening over at Selfridges Exchange she will be turning the whole store's façade pink to raise awareness for such an important charity.
Check back on Monday for our edit of the charitable beauty buys launching to raise money for Breast Cancer Awareness month...