Big news: Chanel has launched its first entirely new fragrance in 15 years — Gabrielle Chanel Eau de Parfum — and who better to front such an industry game-changer than Kristen Stewart?

You've likely already seen the promotional film of KStew bursting through a wall of Chanel Gabrielle perfume bottles to the sound of Beyoncé's 'Runnin'', and it's this empowering message that's celebrated at the new pop-up on London's Old Bond Street.

Espace Gabrielle Chanel offers an immersive experience into the universe of the legendary designer — and the best bit? You're invited.

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A post shared by sophie beresiner (@ellesophie) on Sep 6, 2017 at 5:23am PDT

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ELLE beauty director Sophie Beresiner will be hosting a reader event at the space on Thursday 20th September from 4-5pm and then again from 5-6pm. During the session, you'll enjoy an exclusive olfactive workshop to discover the secrets of Gabrielle Chanel with a fragrance expert, followed by a Q&A session with Sophie where you will be able to ask her any of your burning beauty questions.

The temporary space is a must-see. It conjures up the world of the woman best known as Coco, played out through a journey of discovery from a room peppered with her favourite quotes to a kaleidoscopic tunnel and films showcasing the inspiration behind the fragrance.

To attend the ELLE workshop with Sophie, simply fill in your details below:

The Espace Gabrielle Chanel is open from 8-24 September, from 11am-8pm Monday to Saturday and 12-6pm Sundays. Visit at 27 Old Bond Street, W1S 4QE.