Gwyneth Paltrow Launches Blow Dry Bar

Gwyneth Paltrow and trainer Tracy Anderson launch blow dry bar in LA

Is there anything Gwyneth can’t do? The power-mum already has acting, singing, and cook book author on her CV and now for her next project? She’s launching a blow-dry bar with her long term trainer Tracy Anderson and celebrity hairstylist David Babaii in LA. It may not seem like the most natural next step for the star, but it actually makes perfect sense, since she recently admitted to ELLE, ‘I can’t blow-dry my own hair’.


Anderson said, ‘we are so excited to have partnered with David Babaii on the blow-dry bar that we’ll be offering to members of our flagship studio located in Brentwood, CA. As our members transform themselves into the women and men they want to be in the studio, the David Babaii team will design a hairstyle customised for their face shape and lifestyle, as well as a product regime of what to use to keep them looking their best while they're on the go’.


It seems this trend for A-list stars buying into hair brands sees no sign of waning. Since only last year Jennifer Aniston, Katie Holmes and Rachel Zoe have all invested in haircare ventures. While Aniston and Holmes went down the at-home products route, Rachel Zoe pipped Paltrow to the post with her DreamDry bar in that launched on February 14th in Manhattan. It was so popular that 1,000 appointments were made in its first week alone! Step aside celebrity fragrances; we predict this to be the big new celeb trend.

It’s no secret that Paltrow is health conscious, so it’s no surprise that the products on sale in the salon will be as good for you as they are your hair. There will be 14 products from Babaii’s own line on offer which don’t have sulphates, parabens, petrochemicals and are all cruelty-free. Babaii told People magazine, ‘it’s all about healthy ingredients, healthy products. And not getting something that you can do at home. It’s going to be a feel good bar,’ he revealed. “It’ll be cool. If you want that sleek, straight Gwyneth look, great! If you want the Kate Hudson bohemian waves, great!”

We like their thinking – a morning of Pilates at the super-luxe gym then on to the blow dry bar for a power ponytail and you’re ready for your office meeting. We can dream...

The blow dry bar opens in Brentwood, CA on April 4.

See our favourite celebrity blow dries here...

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