Bobbi Brown is Pretty Powerful

OK, we can spread the word and do some good for charity through new makeup. Where do we sign up?

Today marks the start of International Women's Month. There are a lot of those in the ELLE office, so it's safe to say we're already on board. Bobbi Brown Cosmetics clearly are too, since they launched their global charitable initiative, Pretty Powerful Campaign for Women and Girls today.

We only fell in love with the Pretty Powerful Pot Rouge last week, and that was just because it looked so pretty. Now we know sales of the dusky rose colour will go towards Dress for Success London (which promotes women's economic independence through career development, education, job skills etc. and ultimately helps them be their best versions of themselves. How very ELLE), we love it MORE.

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Since your new makeup purchase can make you look like a slightly better version of yourself, then this message is a perfect fit. And as if you ever needed an excuse to justify a little extra spend this month, well, here it is. You're very welcome...

You can donate to the #PrettyPowerful Campaign here

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