The Seventies Ripple Effect

The decade that’s dictating the trends

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By Bella Blissett
Fashion Week always throws up a mish-mash of references from days gone by – but today it was all about a look that was unmistakably seventies.
Strictly for grown ups, the ever-empowered Issa woman emerged from the Amazon, pairing dark, bronzed limbs with a feline seventies eye, created using L’Oreal Paris Superliner Perfect Slim.
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Stalking through the jungle, her intricately woven, toweringly high topknot caught on nearby orchids - the exotic leaves lending a final couture finish to the new Issa warrior woman.

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A hop, skip and a jump away at Moschino Cheap and Chic, make up artist Hannah Murray took her cue from the psychedelic seventies prints of the collection to create a girlier spin on the decade. Laying MAC’s aquamarine Hi-Def Cyan Chromagraphic Eye Pencil beneath a slick of the royal blue Marine Ultra Pigment, she left lids naked bar for a pop of clear gloss.
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By that time, the spring summer 13 tide had well and truly turned towards the seventies. With some braids, a clamping iron and a misting of Pantene’s Pro-V Normal to Thick Hair Instant Damage Defense Conditioning Spray, Sam McKnight created ‘ripple effect’ hair inspired by, (yes - you guessed it) the seventies the that made us think mermaids had come to town.

Click here to see the ELLE Catwalk channel...

Watch below backstage at Issa with L'Oreal Professionnel...

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