By Bella Blissett

"Imagine the cool New York woman going from the gym to work and out into the night afterwards," said Maybelline make up artist, Charlotte Willer backstage at .

As models chomped on a mid-morning snack of poppy seed rolls and exotic fruit salad, Willer used Maybelline Dream Fresh BB Cream to give the girls a post-workout glow before evening out the skin tone with a touch of concealer beneath the eyes and around the nose.

Cult American Maybelline product, Baby Lips Balm SPF20 (rumoured to be arriving here some time in 2013) was slicked over eyelids and up to the brow to emphasise the balmy finish before lashes were packed, packed and packed again with another U.S. hero - Mega Plush Mascara (ditto we hope!).

Cheeks went naked but Colour Sensational Lipstick in Totally Toffee or Born With It set the final seal on a look so gorgeously glowy we spent the afternoon running Baby Lips over our own tired, tired eyes.