By Amy Lawrenson
Download LOreals new INOA Colour Capture app and throughout September you could win a free INOA hair colour appointment at your nearest salon.
On 3 September LOreal is going to release a load of virtual INOA colour bubbles, with two types of bubbles that will get you one of 15,000 complimentary colour services or 90,000 INOA colour care sample packs containing a shampoo, conditioner and masque.
It is well worth capturing a bubble; my colourist used INOA colour, which is ammonia-free so kinder to hair, to take me from blonde to red. This transition usually spells disaster with serious fading issues, but INOA took me the perfect red hue and kept my hair that way with little fading for an impressive three months before I needed to go back for a refresh.