Avon ANEW Reaches 20 Years

Avon ANEW turns 20

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By Suzanne Scott

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It’s been 20 years since Avon launched ANEW, the groundbreaking anti-ageing line that introduced AHAs (Alpha Hydroxy Acids - which gently exfoliate skin) to the beauty market. We celebrated the milestone at Hix’s new restaurant in Shoreditch with the beautiful Yasmin Le Bon.

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In between bites of Yorkshire pudding and steak we were also treated to a preview of the latest from ANEW: Avon ANEW Clinical Pro Line Corrector Treatment, £30.

This latest innovation launches in September and uses a molecule called A-F33 which helps the skin to stimulate collagen. With twice daily use under moisturiser the result is smoother, plumper skin. Result.

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