By Amy Lawrenson
Then on Monday night it was a key trend at the MET Ball - one of the biggest events in the fashion calendar - earlier this week. The MET is known for its 'dress up' approach - the evenings are always themed - so it was no real surprise to see such a strong look on show.
The goth lip really seems to have taken hold as last night Katy Perry stepped out at NARM Music Biz 2012 Awards with an identikit vampy lip. Gone was the bubblegum brights she normally flaunts; she even tweeted a picture of herself alongside the words 'Oh my goth'. Rumour has it Russell Brand was overcome with jealousy at pictures of Perry canoodling with Florence + the Machine guitarist Robert Ackroyd at Coachella. Maybe this was her covert message back to Brand? It's definitely a don't mess with me look.
If you fancy bucking the more colourful trends and embracing a vampy lip try NARS Pure Matte Lipstick in Volga, £18.50, which was Kate Bosworth's lippie of choice at the MET.
Camilla Belle's pout, which was one of the most coveted, was crafted by make-up artist Hung Vanngo who used the new CK One Colour Cosmetics (which has made us even more impatient for the UK launch). Of the look Vanngo said, 'We discussed the look and decided to create a look that was both strong and sexy, with a sophisticated style - beautiful skin, shimmering eyes and dark sexy lips.
I've roadtested the look with MAC Rebel, £13.50 a deep purple hue layered up with Models Own gloss in Blackberry, £5 - the glossy and slightly lighter hue make it a more wearable take. But MAC Lipstick in Hang-up or Dark Side, £13.50 each, are also great options if you want to go full throttle with the look. Alternatively head to Illamasqua - a make-up brand that prides itself on celebrating the darker side - and try its Lipstick in Howl, £15.50.
Do you dare to wear?