Happy Birthday Hypnose

Lancôme’s iconic mascara turns 10

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One of our favourite mascaras of all time (we don’t give that title lightly), Lancôme’s iconic Hypnose, celebrates its 10th birthday on May 1st.

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Not only has Lancôme perfected Hypnose’s formula, brush and packaging to be the one of the most efficacious mascaras on the planet, it’s also bagged some pretty impressive stats too. Over the past decade a whopping 60 million of Hypnose magic wands have been sold worldwide, that equates to around one every 10 seconds, and its taken home 130 international awards.

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Accolades worth celebrating, right? Well, Lancôme is doing just that to celebrate this birthday milestone. On May 1st you can head into any Debenhams store or online at www.debhenhams.com to get any Hypnose mascara for just £10 (usually £22.50).

So whether you’re loyal to the Hypnose original or you’re a fan of the recent Hypnose Star, we suggest stockpiling as the offer only lasts 24 hours. Add to diary, now.

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ELLE’s top 10 mascaras (including Hypnose)…

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