The star hasn't signed up to sell us a new mascara or the latest foundation, instead renowned make-up artist Pat McGrath worked with Paltrow on Max Factor's new Glamour Statement Vision. The actress was chosen as the canvas for the new campaign because of her 'chameleon style' and eleven make-up artists were each tasked to create three glamourous looks for the star.
"These [looks] were inspired by her life and the different roles she has to play model, actress, mother, singer... I then curated these looks, taking nuances from each, to create seven glamour statements. These were brought to life by Max Factor with amazing, beautiful results, explains McGrath.