Max Factor signs Gwyneth Paltrow

Gwyneth Paltrow is adding to her collection of beauty contracts (she's the face of Hugo Boss' fragrance Boss Nuit Pour Femme) by becoming the latest celebrity face of Max Factor.

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The star hasn't signed up to sell us a new mascara or the latest foundation, instead renowned make-up artist Pat McGrath worked with Paltrow on Max Factor's new Glamour Statement Vision. The actress was chosen as the canvas for the new campaign because of her 'chameleon style' and eleven make-up artists were each tasked to create three glamourous looks for the star.

"These [looks] were inspired by her life and the different roles she has to play – model, actress, mother, singer... I then curated these looks, taking nuances from each, to create seven glamour statements. These were brought to life by Max Factor with amazing, beautiful results,” explains McGrath.

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These looks are being created to inspire all of us to try something new and we'll be able to see the final seven looks from November. You'll able to get the looks using the exact Max Factor products used by McGrath or simply take inspiration from Paltrow to try something new with the contents of your existing make-up bag.
Mel Arter, Max Factor's UK Make-up Artist created three looks saying, "Gwyneth was a fantastic creative inspiration, it was so exciting to create looks for her that I thought would work for her and her lifestyle.”
We can't wait to see the looks.
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