Sales in men’s make-up soars

Keromask reports a 64% increase and is dubbing it 'The TOWIE Effect'

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By Amy Lawrenson

Keromask, makers of a camouflage cream, has noted a 64% increase in male customers purchasing its make-up in the last three months. The boost in sales is being dubbed ‘The TOWIE Effect’ by the brand. The cream helps achieve a flawless complexion which us girls strive for every day.

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Men like Zac Efron have to wear make-up when they're filming and for red carpet appearances. But, what would you think if your dad/brother/boyfriend/son started wearing make-up? Thoughts please...

Click here to visit the Keromask website...

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