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These Eyebrow Growth Serums Are Here To Save Your Pencil-Thin Brows

Wave that brow pencil goodbye.

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The pencil-thin eyebrows of the 1990s might have made a worrying return last year, thanks to the likes of Bella Hadid and Pamela Anderson, but if you’re old enough to have lived through the Gwen Stefani effect, you’re likely reluctant to wield the tweezers quite so enthusiastically once again. The good news, at least for Millennials, is that big eyebrows are back.

'From Sept 2023 to now, we've seen terms like "skinny brows" on the decline, with searches such as ‘thicker eyebrows’ ‘eyebrow growth’ and ‘brow growth serum’ amongst the top searched in eyebrow category,' say Vanita Parti, founder of brow and lash treatment brand, BBB. Meanwhile, on TikTok, the hashtag 'ThickerEyebrows' has 221.8M views.

So then, for those of us who would rather keep their eyebrows as bushy, fluffy and as big as possible, an eyebrow growth serum is a must.

How Do Eyebrow Growth Serums Work?

In general, eyebrow growth serums work by nourishing the hair, right at the follicle, encouraging the longest and strongest growth possible. Peptides are a good ingredient to scan for, as these ‘cell communicators’ will kick lazy follicles into gear, helping you finally regrow those stubborn patches.

As Andy Jones, director of product development at Chāmpo explains, lab-grown biomimetic signal peptides, which are engineered to mimic those found naturally in skin, are particularly promising for brow growth. 'They are able to specifically target the short brow-growth cycle through follicle stimulation, improving conditions at the root and scalp, and optimising the natural growth process,' he says.

Similarly, biotin shows promise in coaxing back over-plucked areas, while conditioning extracts such as castor oil and panthenol will keep hairs hydrated and happy, which could in turn lead to glossier, bushier brows.

Here, see the tried-and-tested eyebrow growth serums that have earned the ELLE team’s seal of approval.

The Best Eyebrow Growth Serums To Try Now


1

Milk Makeup Kush Lash + Brow Serum

Milk Makeup Kush Lash + Brow Serum
1

Milk Makeup Kush Lash + Brow Serum

£47 at sephora.co.uk

If you're more on the sensitive side, this hybrid lash and brow serum by Milk Makeup ticks a lot of boxes – it's ophthalmologist tested, free of fragrance and parabens but still with a hardworking formula that helps condition, thicken and nourish brows and lashes.

2

BBB Brow Boost

BBB Brow Boost
2

BBB Brow Boost

Powered by a stellar line-up of ingredients, from caffeine to vitamin F, hydrating hyaluronic acid and thickening biotin, this eyebrow serum feeds the hair and follicles with all the good stuff to support hair growth. The result: thicker-looking, bushier brows in as little as two months.

3

UK Lash Eyebrow Serum

Eyebrow Serum
3

UK Lash Eyebrow Serum

A brand that causing quite a stir right now, Uklash creates nicely priced lash and brow serums that work just as well as the investment-level options.

This brow-growth serum combines boosting peptides with conditioning vitamins, and works especially well on bringing back those long-overplucked arches.

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4

The Ordinary Multi-Peptide Lash and Brow Serum

Multi-Peptide Lash and Brow Serum
4

The Ordinary Multi-Peptide Lash and Brow Serum

The Ordinary is really giving us what we want this year: first came the brand's excellent peptide-based hair-thickening serum, and now we've been treated to the most affordable brow-growth serum on the market. Boasting a blend of peptides and vitamins, it's a genuinely impressive proposition for such a fair price.

This one will take persistence to see results, but stick with it and boy will your money have been well spent.

5

Rapidbrow Eyebrow Enhancing Serum

On Sale
Eyebrow Enhancing Serum
5

Rapidbrow Eyebrow Enhancing Serum

Now 22% Off

This classic product won't provide you with enviable eyebrows overnight, but it will increase the density and colour of your brows with a few weeks of diligent use. Fair haired? You should definitely give it a whirl. And of course, the corresponding lash serum is a classic choice, too.

6

Chāmpo Pitta Brow Serum

Pitta Brow Serum
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Chāmpo Pitta Brow Serum

Rising stars Chāmpo (pronounced 'shar-pour') are the best-selling hair brand in the whole of Harrods, but they're also the fastest-growing haircare brand in the UK.

Speaking of growth, the brand's latest launch is designed to boost your brow density in 12 weeks. It combines a tetrapeptide complex, with caffeine and haritaki: a fruit long used in Ayurvedic medicine for its follicle-stimulating properties.

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7

The Eyebrow and Lash Enhancing Serum

The Eyebrow and Lash Enhancing Serum
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The Eyebrow and Lash Enhancing Serum

Ok, so this is an investment that'll deliver seriously satisfying results. Augustinus Bader's milky, nourishing serum will work on brows and lashes to encourage faster growth and glossier hairs.

The complex is based around amino acids (the building blocks of your hair), growth-boosting biotin and conditioning extracts to keep the hairs you already have looking their best. Employ nightly for a month and marvel at the results.

8

Mauli Grow Strong Brow Oil

Grow Strong Brow Oil
8

Mauli Grow Strong Brow Oil

True to Ayurvedic tradition, Mauli's strengthening brow oil is formulated with extracts of brahmi, bhringraj and amla: adaptogenic herbs believed to encourage lustrous hair growth. They're steeped in a base of jojoba, argan and castor, and boosted with jasmine sambac and rose to turn application into a fragrant ritual.

Not just the most sensorial formula, this one delivers real results too, with people raving about the way it brings enthusiastically plucked brows back to life.

9

Anastasia Beverly Hills Brow Genius

Brow Genius
9

Anastasia Beverly Hills Brow Genius

From the queen of excellent eyebrows, this conditioning serum combines castor oil with peptides and biotin to strengthen the brows you already have, preventing brittle hairs and premature fallout.

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10

Susanne Kaufmann Lash & Brow Serum

Lash & Brow Serum
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Susanne Kaufmann Lash & Brow Serum

In line with Susanne Kaufmann's natural ethos, this lash and brow-building serum uses mallow leaf water and edelweiss to nourish hair and encourage optimal growth. Users especially love the way it works on fair, fine hair.

11

Baebrow What The Brow! Eyebrow & Lash Growth Serum

On Sale
What The Brow! Eyebrow & Lash Growth Serum
11

Baebrow What The Brow! Eyebrow & Lash Growth Serum

Now 15% Off

Another new name on our radar, Baebrow's lash-boosting serum has us seriously impressed. It's an all-natural blend of oils (without the addition of peptides) and works by deeply conditioning the hair you have, encouraging healthier, glossier brows over time. While you're there, grab a tin of the brand's brilliant Hold Up brow wax too.

12

Elizabeth Arden Prevage Clinical Lash + Brow Enhancing Serum

Prevage Clinical Lash + Brow Enhancing Serum
12

Elizabeth Arden Prevage Clinical Lash + Brow Enhancing Serum

This clever serum contains peptides as well as vitamins and botanical conditioners to improve the length and thickness of sparse eyebrows and lashes. The teeny tiny brush means you can apply it exactly where you need it, reducing wastage and making your tube go further.

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