'Wen' will I get hair like Miss America?

The pageant hair brand doesn't sell shampoo (just conditioner)


By Amy Lawrenson

Hair brand Wen was the official hair sponsor for the Miss America contest which took place in Vegas earlier this month. I hadn't heard of Wen before so I was excited to find out more. While beauty pageant hair may be a little to coiffed for my usual beachy look you have to admit they sure know how to get a lot of volume and body in those tresses!

Having looked in to the brand I was excited to give the products a try, because interestingly there is no shampoo in the range, just conditioner. The idea is that you cleanse your hair with the conditioner which is free from drying lauryl-sulfates and detergents.

At first it felt strange massaging a product - the consistency of conditioner - into my roots, but with the addition of a bit of water it started to lather surprisingly well. It's also quicker because I was missing out a step, a huge bonus at 6am in the morning! Once I towel dried my hair, I followed with a spritz of the Volumizing Treatment Spray at the roots and a little Styling Crème on the ends. After brushing through with a Tangle Teezer (my all time favourite tool), I blow-dried my hair as usual and rather than it looking beachy (okay, if I'm honest a bit messy) it looked smooth, with loads of volume.
That day my hair received a few compliments and it felt like I'd been to a salon for a blow-dry, albeit not looking quite as expertly groomed. I haven't given the mask a whirl yet, but if the other products are anything to go by I'm sure I'll be hooked.
You can buy an Introductory Kit including the Conditioner, Volumising Spray, Styling Creme and Mask for £24.95 at wenhaircare.co.uk
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