By Suzanne Scott

This morning was spent with the L’Oréal Paris press team for the launch of their new False Lash Telescopic Mascara, £10.99, SuperLiner Gel Intenza, £8.99 and SuperLiner Perfect Slim, £6.49 (all out February). L'Oréal Paris celebrity make-up artist Lisa Laudat was on hand to demonstrate the looks she created on Cheryl for the ad campaigns to run with the new launches, so if you’re a Cheryl fan (and who isn’t?) then read on…

According to Lisa, Cheryl doesn’t follow trends, “Cheryl wants to feel pretty but what I do depends on how she is feeling that day. Sometimes it's bright lips or something girly like a slick of gloss, but whatever look we create she always likes to make the most of her eyes.”

One trick that Lisa swears by is contouring Cheryl's cheeks, “I use L’Oréal Paris Glam Bronze Duo in the hollows to accentuate her cheekbones. The easiest way to apply it is to suck in your cheeks, apply with a brush and then blend, blend, blend so you’re not left with any harsh lines.”

And colour? “I love to use bronzes, browns, golds and reds on Cheryl. She looks her best after a couple of days in the sun (like most people) so I try to recreate that with colour.”