In the space of two days, Yves Saint Laurent Beauté, Thierry Mugler and Givenchy have all announced their latest fragrance ambassadors.
From the model-of-the-moment to a Grammy award-winning singer, which high-profile star is linked to which bigtime beauty brand? All is revealed
First up, Edie Campbell, who won Model of the Year at the British Fashion Awards, is the new face of YSL Beautés Black Opium fragrance. Out in September, its a modern, tougher and edgier reinvention of the 1977 classic Opium parfum, making It-girl Edie its perfect fit.
Following in her supermodel mothers footsteps, 22-year-old Georgia May Jagger is the latest face of Thierry Mugler Angel. Georgia says of the partnership, Its very exciting to become the new face of the Angel woman, 19 years after my mother! Angel is very connected to my childhood.
And last, but certainly not least, comes the news that international singer Alicia Keys will front Givenchy's new perfume (out September), joining the ranks of previous ambassadors Liv Tyler, Amanda Seyfried and Justin Timberlake.
