Harvey Nichols to open first beauty store

Calling all Liverpudlians: London department store Harvey Nichols is set to open Beauty Bazaar, a 22,000 sq ft stand-alone store dedicated to beauty.

Being hailed as ‘A Global Beacon of Beauty’ the store will extend over not one, but three floors of the Liverpool ONE shopping centre.

On the ground floor will be a diverse array of cosmetics, skincare and fragrance from a wide choice of brands including Chanel and Estee Lauder; Tom Ford and Nars; as well as more niche offerings from By Kilian and Escentric Molecules. Personal shoppers will be on hand to help you navigate the vast selection to find your perfect beauty partners.

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Head on up to the first floor and you’ll be met by open treatment services including Mark Woolley’s Electric Hair Lounge, a Blink Brow Bar and both a Lash and Nail Bar. As well as a northern branch of Harvey Nichols Beyond Beauty currently found only in the London department store. There you can find treatments from BeautyMART, Carita, ESPA and The Organic Pharmacy, all exclusives in Liverpool. There will also be a lavish Champagne and Cocktail Bar on this floor for you to frequent between appointments.

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Joseph Wan, the store’s chief executive officer, called beauty an ‘extremely resilient category that is holding up well despite the downturn. Beauty is the last area in which people reign in their spending during difficult times.’

The second, and last floor, can be reached by a dedicated express lift where you can book in for more discreet treatments that include unisex waxing by STRIP and spray tanning. While Beyond MediSpa will cover off all the more specialist services such as teeth whitening, permanent make-up, Botox, fillers and body contouring treatments.

Harvey Nichols Group Concessions and Beauty Director, Daniela Rinaldi believes Beauty Bazaar will change the beauty landscape.

‘It will redefine luxury beauty and be the antidote to the commoditisation of beauty. We have created a true lifestyle experience where guests can meet friends and appreciate beauty in an aspirational, educational and service-driven surrounding.

‘This new direction in retail will return beauty to the luxury proposition that the category once enjoyed; a feel-good experience that will deliver the very best collection of prestigious, niche and exclusive brands and services,’ she said.

Beauty Bazaar is set to late autumn 2012.

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