Our old favourite, Vaseline, has had a bit of a make-over of late. Their new, limited edition, Créme Brulée (£2.99) version which has launched into Selfridges in London, Manchester, and Birmingham sold 6000 tins in just four days with one being sold every 30 seconds. Demand was such that Selfridges had to restrict customers to 5 tins per person.
As well as the new Créme Brulée incarnation of this iconic balm, Theo Fennell has also designed a line of silver Vaseline Lip Therapy holders at £260.
Best pop along to Selfridges and see what all the fuss is about