Well, we say mystery, but we're about to tell you everything so it's a short kind of secret.
The Chanel heritage centres around a classic thing of beauty - The glass bottle designed by Coco Chanel, based on the Place Vendome in Paris where she often stayed at The Ritz. See?
Until now the fresher Chanel No. 5 Eau Premiere was not available in the classic bottle shape, but to mark the 5th of the 5th it's upgrading. To celebrate Chanel have installed a Mystery Bottle all over the UK, a sensory experience where you can literally waft through a mist of perfume. Like Lily Allen did last night in Covent Garden: