A new era at Pringle

By Suzanne Scott


With a new creative director at Pringle (Alistair Carr joins from Balenciaga) it was time for a change in the look for the brand. This season's Pringle girl is a bit sloaney, a bit high maintenance and very groomed. Paul Hanlon (using L'Oreal Professionnel) blow-dried hair until super smooth and full of shine, before pulling into a low, carefree side pony and nonchalantly tucked it into a jacket.


L'Oreal Paris make-up artist Matthias Van Koof played on the futuristic elements in the collection, and in a slight nod to Twiggy, positioned an electric blue flick above the eye line.

This is definitely a look we can get on board with (cue the side ponies!)

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