Kim K joins the FiFi pack

Kim Kardashian wafted through central London last night to attend the Fragrance Foundation’s annual FiFi Awards.

The Oscars of the fragrance world, the awards honour the best scents in the business across every fragrance category—celebrity perfumes included.

Although Kardashian’s signature fragrance was nominated for Best New Celebrity Fragrance, the reality star took the opportunity to showcase a bottle of True Reflection—her latest perfume—on the red carpet.

Fellow nominee Justin Bieber took home the prize in Kardashian’s category, with ELLE cover man David Beckham also missing out on the trophy.

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Beyond all the Kardashiana, highlights included the People’s Choice Awards for Women. This prize, awarded based on ELLE UK reader votes, went to Daisy Eau So Fresh by Marc Jacobs.

Read on for the full list of winners, and find out more about our favourite fragrances on our Beauty channel. Which fragrances get your top marks?

The FiFi winners:

Best New Female Print Advertisement: Elie Saab

Best New Male Print Advertisement: Mont Blanc Legend Mont Blanc

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Best New Female Fragrance Commercial: Flower Tag Kenzo

Best New Male Fragrance Commercial: ckone Shock Calvin Klein

Best New Female Fragrance Design & Packaging: Balenciaga L’Essence

Best New Male Fragrance Design & Packaging: Mont Blanc Legend Mont Blanc

Best New Female Fragrance in Limited Distribution: Danger Parfum Roja Parfums

Best New Male Fragrance in Limited Distribution: Neroli Portofino Tom Ford

Best New Independent Fragrance: Precious One Angela Flanders

Best New Home Fragrance: Rose de Mai Bougie Parfumee Roja Parfums

Perfume Extraordinaire: IFF Shams – Memo (International Flavours & Fragrances)

The Peoples Choice Award For Women, as voted for by the readers of ELLE UK: Daisy Eau so Fresh Marc Jacobs

The Peoples choice Award for Men: Armani Code Sport Giorgio Armani

Best New Celebrity Fragrance: Justin Bieber Someday

Retailer of The Year: Harrods

Best New Fragrance for Men: Gucci Guilty pour homme

Best New Fragrance for Women: Elie Saab Elie Saab

Hall of Fame: Angel Thierry Mugler

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