Amongst the invites for launches this week was a very special one - an invitation to lunch with Paul Percival and Adam Reed to celebrate the launch of their brand spanking new line of products. I'm a regular at their London salon as well as a big fan of both the boys, so was beside myself with excitement when I heard about the products. And, as expected they do not disappoint. A whole host of clever, hard working and innovative products, the entire range not only delivers on appearance and aesthetics but it promises to do things to your hair that no other product will. With an insatiable appetite for finding the best of the best when it comes to their kit plus a wealth of knowledge and experience behind them thanks to their respective careers as session stylists, it's pretty exciting stuff.
A couple of stand out heroes, as Paul explained to me over lunch, are the No Oil Oil (a nourishing non-greasy, cuticle-sealing wonder oil) and the Dry Conditioner (a bit like a dry shampoo but without the chalkiness and with added glossiness). Add to that two shampoos and conditioners as well as TLC masks, session-hold hairspray, volumising mousse and bodyfying creams and well, your hair's laughing.
Percy & Reed products are available at Harvey Nichols, Selfridges and Space NK.