Pitt, arguably the hottest man in the world (second to Beckham of course), has been signed up by Lagerfeld as the face of the iconic women’s scent Chanel No.5.

The Chanel press office couldn’t comment this morning, so we don’t know for sure whether Pitt will be following in the famous footsteps of stars Nicole Kidman, Audrey Tatou and Catherine Deneuve to be the face of the iconic scent; the one that Marilyn Monroe famously revealed is the only thing she wears to bed. Or whether Chanel is launching a male version of the iconic scent to launch later this year. Either way it’s a pretty exciting rumour.

According to E! Online the actor will be in London sometime this week shooting the advert (don’t worry, we’ll be on Brad watch for you). We wonder whether they’ll take advantage of some of the city’s iconic landmarks – Buckingham Palace, the London Eye or Tower Bridge, perhaps? Here’s hoping all the action is not hidden away in a studio somewhere...

UPDATE: Chanel has confirmed Brad Pitt as the face of the upcoming advertising campaign for Chanel No.5.