Beauty Balms have been big news in Asia for a while now. Otherwise known as BB creams, these wonder products are making their way to British shores. But what's so great about them? Well, the balm is a hardworking multi-tasker. It's a tinted moisturiser, often containing SPF, with anti-ageing and healing ingredients. Interestingly, our Creative Director Jae Lee told me that in Korea, where she is from, freckles are not at all fashionable, so the balms are sold as having whitening benefits that reduce pigmentation, as well as offering sheer coverage.