Jouer's Lego-esque beauty

By Amy Lawrenson

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Today let's welcome beauty brand Jouer to British shores. It launched in the US back in 2008 and quickly became a hit with beauty fans across the pond and it is now available online at Cult Beauty. The founder, Christina Zieber is a make-up artist, but she wanted to create a range that was easy enough to use without an expert on speed dial. With plenty of neutral hues and super blendable formulations this range is right on the money.

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The brand has two key USPs. First, each product has skincare benefits such as jojoba oil in the Lip Definer Pencil, £14; vitamin E and SPF 39 in the Replenish and Protect Hydrating Bronzer Powder, £24; while the Luminizing Moisture Tint, £29, has Ginko Biloba and Ginseng for free radical protection. Second, most of the products including the bronzer, tint, eyeshadows and lip gloss interlock so you can customise your own palettes. Like Lego for beauty fanatics.

Jouer is exclusive to cultbeauty.co.uk

Picture: pinterest.com

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