Charlotte Free's Maybelline hook-up

Our favourite pink-haired model, Charlotte Free has been snapped up by Maybelline New York as a spokesperson.

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The news was meant to be top 'chicret' according to the video, but she blabbed to her 'bestie' You Tube star P'trique, the bearded fashionista, and now the news is out!

The Los Angeles native will make her debut for the brand this summer in a TV campaign for the new Colour Sensational Popstick lipsticks. “It’s an honour to represent this truly iconic brand and a dream come true,” said Free.

Free is new to modelling having been discovered in an arcade in 2010, but her unique look and attitude helped her rise quickly to fame via catwalk shows for Marchesa, Vivienne Westwood Red Label, Topshop Unique, Richard Chai and Jeremy Scott, as well as lucrative campaigns for Uniqlo, Edun and Seven For All Mankind.

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“Charlotte is the new generation of beauty,” said Damien Bertrand, global brand president of Maybelline New York. “Her great energy and her unconventional style make her unique. Spontaneous, confident and daring, Charlotte is the perfect representative of the Maybelline New York woman.”

She's also big on Tumblr, her site is currently under construction but she says, 'in the meantime feel free to chat with me on facebook www.facebook.com/charlottefreeofficial i most likely wont see ur friend request, so message me and u will be reqested [sic]'.

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Being the social media star, it’s no wonder her path crossed with the star of ‘Shit Fashion Girls Say’ P’trique. You can see exactly how Charlotte let the cat out of the bag, here. Naughty P'trique, told practically every major New York fashion player including Betsey Johnson and Derek Blasberg...

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