The perfumer that hates perfume

By Amy Lawrenson


I'm a little bit obsessed with BBC4 right now for its documentaries. Top of my watch list is the series Perfume, which Suzanne alerted me to in her post last week (click here to read it).


This week's episode introduced me to a brand I had never heard of: CB I Hate Perfume. Its founder Christopher Brosius is an anarchic perfumer; he’s an artist with perfume as his medium, using it to explore ‘the connection between scent and memory'.


It’s this idea that runs through his collection of perfumes. Be it At The Beach 1966, which takes you to the sea, or Winter 1972, transporting you to another season. Each of his fragrances is the antithesis of production-line perfume, from Burning Leaves and Wild Hunt to In The Summer Kitchen and In The Library.

If Christopher’s ‘memories’ don’t appeal, he’ll make bespoke perfumes at his Brooklyn 'Gallery' with the aim of conjuring up personal memories for his clients. The brand couldn't be more unusual or exciting, check it out at Liberty or

Visit CB I Hate Perfume, here...

You can watch this episode of perfume 'Bottling the Memory' on iPlayer, here. The next episode will be on BBC4 Tuesday 12 July.

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