This morning I met Carisa Janes, founder of Hourglass cosmetics, at the brand's new UK home Liberty. Hourglass first caught my eye last year when Jennifer Aniston was snapped stocking up on lipsticks; in fact it's a firm favourite with the A-list, Hollywood set Angelina Jolie and Madonna are fans too.
'I only develop products that serve a purpose and improve a woman's daily ritual making her life easier', Carissa told me. The number one seller is the Veil Mineral Primer, but Carisa was reluctant to create one at first, 'I didn't want to add an unnecessary step to a woman's regime, but this turns all your make-up waterproof and neutralises redness'.
Carisa has suffered with troublesome skin all her life (not that you would know it). 'The Veil Fluid Makeup was my focus at the start. I wanted a foundation with skincare benefits that was also really luxe. My Veil Fluid Makeup gently exfoliates and regenerates the skin'. It also contains collagen boosting and skin tightening ingredients, as well as an SPF 15.
In fact, the brand is packed with ingenious products, like the Sheer Cheek Stain in a handy applicator, that's super blendable. Or the Script Precision Liquid Liner that has the smallest 'nib' in the world for super precise and subtle lines. While all the compacts (eyeshadows, bronzers and powders) have adjustable, reversible, mirrors so you can apply on-the-go.
This is the smart woman's make-up brand, check it out at Liberty now.