Olay Professional wrinkle-fighting creams launch in UK

By Amy Lawrenson


Olay's new Professional regime took the US by storm and is finally launching here tomorrow!

The wrinkle-fighting system that includes an age defying day moisturiser with SPF 30, wrinkle smoothing cream and deep wrinkle complex has, impressively, been proven to work as well as dermatologist prescribed wrinkle creams.


The British Journal of Dermatology published a study in March 2010 that found the Olay system had comparable results to the benchmark topical cream (a 0.02% tretinoin regime) prescribed by dermatologists for facial wrinkles. Even better, the Olay products got the results and didn't cause skin intolerance issues that the tretinoin can.

To be one of the first consumers in the UK to get your hands on the products there is a very limited batch of only 300 kits going on sale at boots.com tomorrow. Each kit costs £44.99 and includes the three products pictured.

Alternatively, you can visit Olay's pop-up skin clinic on 18 Maddox Street, Mayfair, London on the 28, 29 June or 1 July from 10am - 5pm where the products will be on sale. You can either book a free appointment with a skincare professional (you'll get a skin assessment and impartial advice) or simply drop-in.

Places with a skincare professional are on a first-come, first served bases. To book, call the Olay Professional Clinic booking hotline on tel: 0207 611 3770 and register your details. Applicants must be aged 18 years and over. Standard call rates apply. Lines close at 3pm on Friday 24th June 2011.

The Olay Professional range launches nationwide in August.

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