Now, we have been to some pretty amazing launches in our time but the Jo Malone Wild Bluebell launch we attended this morning has to be one of the best. Just like Alice we felt like we had fallen down a rabbit hole and landed in a whole new world - a world that included cute little bunnies and mythical purple ladies. The fragrance? Well, its not out until September but we already love it it deliciously combines English Bluebell, Lily of the Valley and Jasmine. Mark the launch date in your diaries because this is one you will not want to miss.
Jo Malone Wild Bluebell Cologne, £72 for 100ml is available from September