Debenhams launch beauty app

By Amy Lawrenson


The beauty hall at Debenhams has launched an iPhone app. It works as an online version of the Beauty Club Reward Card so you can collect points on your phone when you buy using the app or in store, plus you can check your points balance and redeem them through the app.



But, the clever download doesn't just allow you to browse and buy (with free delivery every time), there are step-by-step beauty videos which allow you to snap-up the products direct from the shoot too. You can scan barcodes on products in store to create your own online wishlist that can be emailed to friends; or use the ingenious nail tool that allows you to see every polish from every brand Debenhams stocks and on a variety of skintones, so you know which shades will suit you best if you're shopping from the comfort of your sofa. There is a virtual skincare consultation that identifies your skin type and recommends products; plus you can view the Top Rated and New arrivals in the beauty hall, so you can keep up with the latest trends and products.

Oh and the best thing, it's free! Simply search 'Debenhams' at the iTunes app store.

Click here to read more about the Debenhams Beauty Club...

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