First Aid Beauty (FAB) launched in the US back in 2009 and became a hit (thanks in part to a spot on the Tyra Banks Show). It has now, finally, landed on British soil and is exclusive to Boots.
Masterminded by Lilli Gordon, whose career spans three decades working in marketing positions for beauty and fashion brands, she wanted to create luxe products for sensitive skins, 'Individuals with tough skin conditions no longer have to sacrifice luxury and beauty, nor do they have to tolerate greasy creams and bland formulas. FAB addresses daily skincare basics as well as offers intense therapy and emergency care for some serious problems, including atopic dermatitis, facial redness, irritated, reactive skin and acne' she says.
Housed in apothecary-style packaging each product contains hardworking ingredients (peptides, hyaluronate and lactic acid, to name a few) chosen by Dr. Robert Buka (a board-certified dermatologist and FABs Chief Science Officer). Oh, and Jennifer Aniston's make-up artist Jorjee Douglas used the range's Detox Eye Roller on the actress while filming The Switch, 'Its great for quickly relieving under eye circles and puffiness. I also love that it contains caffeine it makes the circles just fade away. It's so good I've included it in my Beauty SOS feature (you can read about all 10 wonder products here).
If you want to win FAB products - one winner will receive the whole range (that's all 12 products!) and three runners-up will each win a Detox Eye Roller, worth £18, - simply email elleblogs@hf-uk.com. The 10th, 15th, and 25th entrant will win runner-up prizes, while the 20th entrant will win first prize.
