You could be forgiven for mistaking the basement area of the gothic One Mayfair old church (pictured) for being a beauty salon rather than the frenetic backstage area of a glamorous fashion show. Upon arrival all of the girls who whose roots needed touching up was instantly set upon by colourist Amy Wilson and all 31 girls had their brows bleached so attention was squarely on eyes and lips.
The inspiration, explained LOreal Paris make-up artist James Kaliardos, was model Abbey Lee Kershaw (pictured) who turned up for her casting with worn smudged make-up and slicked back hair. James drew on a dark burgundy lip with a lip pencil and roughed up the edges with a cotton-bud before using a brown eye pencil in the centre of the lips for added goth. Hair was poker straight and super shiny thanks to a truck load of flat irons and a little help from stylist Martin Cullen.