Shiseido signs Jennifer Connelly

Beauty brand Shiseido is a very youthful-looking 140 this year and to celebrate has signed actress Jennifer Connelly to be its first global spokesperson.

This isn't the first time the Oscar winning actress has worked with the brand. 'I’ve had a long relationship with Shiseido — I worked with them in the Eighties on an ad campaign, and have been using their products ever since,' Connelly told 'It’s nice to reconnect with them after so many years.'

The star's first role for the brand will be as the face of the Future Solution LX premium skin care line, as well as serving as spokesperson in the 88 countries and regions Shiseido is currently sold in.


'This year marks our 140th anniversary and it is our intention to look to the future and continue to inspire women around the globe,' said Hiroshi Maruyama, general manager of the international marketing department at Shiseido Co. Ltd. 'Also, Future Solution LX was launched in 2009 to great growth globally, and we want to continue to elevate the line to the next level. We felt it needed a voice and a face to relate to, which is why we decided to create this role. We believe Jennifer, who is an accomplished actress and mother, will resonate with consumers around the world.'

Click here to visit the Shiseido website...

Read Next: