Rihanna's new fragrance by numbers

By Amy Lawrenson

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EBT can't wait for the much-anticipated launch of Rihanna's debut fragrance, Reb'l Fleur which is a fruity chypre, and like the songstress herself, it’s 'not a shrinking violet kind of fragrance’. Apparently, Rihanna wanted it to reflect her childhood in Barbados and her time in New York and Los Angeles — ‘like high heels with a short, flirty dress’.
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Here’s why we’re excited...
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25 – Reb’l Fleur will launch in the US on the 25 January.
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3 - The amount of months it should take to reach us. Team EBT don't think we can last that long...
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15 – The time in months it will take the fragrance to make 25 million dollars.

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14 - The number of tattoos Rihanna has, the latest Reb'l Fleur is her 14th and the name of her scent. A good sign, obviously it means a lot to her.

3 - The singer is one of 3 in the fragrance family at Parlux Fragrances Inc, the others two are Paris Hilton and Jessica Simpson.

30 - the amount of seconds Rihanna's Reb'l Fleur advert is. It is likely to go viral online, so keep your eyes peeled and your mouse at the ready.

See the promotional image for the perfume at Rihannadaily.com

Source: WWD.com

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