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The people at Marc Jacobs and Coty sure know how to throw an event. Scotty, the horse (yep he's real) was there to greet us at the launch of Marc's spring fragrance, Daisy: Eau So Fresh. The bottle is, in my opinion, the best Daisy so far - adorned with pink, white and yellow flowers - it's too cute for words. The juice nods to the original but has notes of raspberry, wild rose and lychee and surprisingly isn't too sickly sweet thanks to the jasmine and musk running throughout.
But, I know what you're thinking: why the horse? Well, Juergen Teller shot the ad campaign which features a model straddling a horse holding an oversized bottle of the scent - that's the crazy, ingenious world of Marc for you! We predict a hit.
Marc Jacobs Eau so Fresh, available 27 February, from £48