Talking Trends

By Georgia Collins



I’ve just returned from a morning spent chatting about SS11 trends with the lovely Malcolm Edwards at the L’Oreal Professionnel trends presentation. It's always a joy to speak to Malcolm as he is full of the most brilliant quotes, as well as tips and tricks on how to recreate catwalk looks at home. Having styled several shows during LFW such as Issa, Antonio Berardi and Amanda Wakleley he’s on the fashion frontline and knows everything there is to know about hair.

His tip for the new season?

‘Have fun with your look and experiment’ he cried as he whipped up this Givenchy-esque creation. Oh and stock up on LP’s Texture Tonic too, it was the backbone of pretty much every look he created. You’ve been told.

Read Next: