Glamour, luxury and drama were the buzzwords at Etro today. Bouncing, expensive blowdries laid the foundation for the look, then myriad shades of lavender and peach formed the main structure. A sweeping 30s wash of violet all around the eyes and inside, then a gingery stain on cheeks and a creamy slick of caramel on lips.

Statement make-up yes, but in the bright Milanese sunshine it looked beyond beautiful.