And no he isn't talking a ponytail one day and a down-do the next, this is full-on hairstyle changing cuts. This claim caused quite the hair raising debate in the ELLEuk.com office; here's our points of view...

"I'm definitely on target for 104 looks by 65... Having been born with naturally red hair I spent much of my formative years dealing with teasing from boys at school. This has made me a firm believer that you can change the way people see you and increase your confidence with a trip to the hairdresser. I have had subtle shoulder length layers, long straight hair, the 'Rachael' and the 'Pob' to name a few. I like to try new looks and I think 104 hairstyles in a lifetime is nothing; I'm definitely on target for 104 looks by 65. The survey also revealed we work our way through three different hair colours in that time; considering I have been a red head (real and fake), brunette and blonde, all of varying shades, I have definitely broken that target already."

Amy Lawrenson, Web Beauty Assistant

“I’ve had the same haircut since I was 16 bar a few inches and a differing weight of fringe. And that’s because 100% of the great many hairdressers I’ve visited won’t change a thing. Where are these image-changers? And when was the last time you said to someone “oh my goodness, your all-new hair looks so different?” Amy Lawrenson aside, I never say it…”

Carrie Gorman, Editor