ELLE Collections on-sale today

By Georgia Collins 



If you’re anything like us you’ll have had today’s date marked in your diary for quite some time. No it’s not Bastille Day we’re talking about but the on-sale date of ELLE Collections, the official and definitive guide to the new season ahead. Call us biased but we think it’s the best yet, full of pages and pages of amazing shows, covetable looks, interesting debate (including Germaine Greer discussing the question of fashion ageism) and of course bags of individual ELLE style and attitude. 






There’s also unique and beautiful artwork by ELLE favourite Rob Ryan to commemorate the late, great Alexander McQueen and an 8 page colour coded pull-out of all the shows. Wow. And if that wasn’t enough the beauty section is worth a look too. In true ELLE Collections style we have Boo-Boo the French Bulldog modelling (replacing last season’s Chanel-ed puss), a great ambassador for the ‘ears out’ micro trend we’ll all soon be embracing. 


So there you have, walk, run or even sprint to your nearest newsstand and get your hands on a copy, it’s officially your new AW10 must-have.

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