The O so exciting hair launch

By Amy Lawrenson

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The brand Cloud Nine launched with irons a year ago, an obvious choice since the team originally masterminded ghds. But now they have created something that really pushes the boundaries with its latest launch, The O.

The O is, simply put, a heated roller system. However, it has many clever differences to a traditional roller set. The O rollers look like Velcro but don’t feel like it and don’t cling or pull at the hair. But the most exciting feature is the way The O heats the rollers. You pop one in, wait three seconds for the ‘ready’ beep and take the, now hot, roller out. How is it so quick? The O uses heat induction technology which gets the rollers up to a super-hot 130 degrees; they heat up from the core so they are easy to handle and place into the hair without the risk of burning.

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At the sides of each roller are small round dots that turn orange when the roller is heated, you then proceed to place the rollers into your hair, not removing them until the orange dots turn back to grey.

These rollers are ideal for creating that expensive-looking volume to the hair that is so popular right now. To ensure you get body that stays put all day you need to wait for the rollers to cool – the secret to setting hair into a long-lasting style is in the cooling.

ELLEuk.com’s editor Carrie Gorman who is already a fan of Velcro rollers tried out The O, here is her verdict: “The O is so much faster than normal heated rollers. Each roller heats up in just 3 seconds. They’re lightweight and don’t drag on the hair, and the end result is natural looking body which doesn’t drop out easily”.

The O costs £149.95, there are five sizes of rollers available: £15.95 for the 20mm and 30mm; £17.95 for the 40mm and £18.95 for the 50mm and 60mm - all come in packs of four.

You can buy The O online, but it will also be available in the following London salons: Daniel Galvin, Nicky Clarke, John Frieda, Errol Douglas, Richard Ward, Jo Hansford, Michael John and Stannard & Slingsby.

Click here to visit the Cloud Nine website...

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