The Elnett woman who has graced the infamous can of hairspray since 1964 has been bum-nudged out of the way by the Geordie princess, Cheryl Cole.
The new face of Elnett, Cole follows a long line of international super women such as Bridgitte Bardot, Cindy Crawford, Penelope Cruz and Linda Evangelista, but our lass Cheryl is the first to actually have her face illustrated on the packaging. That's got to give her some mojo.
The hot pink Cheryl can hit the shelves yesturday and will only be available for a limited time. So if you want to spray, get shopping.