Vibrating beauty tools have had a bit of a ‘moment’ recently. We’ve had vibrating straightners, cleansing tools and now L’Oreal have launched a vibrating eye cream…I kid you not.

The dual tool has anti-wrinkle and dark circle cream in the tube, which you apply as you would any other eye cream. Part of the popular Collagen range, the cream works to brighten and smooth the eye area. Nice and cooling it instantly illuminates, as well as acting as a good base for eye make-up.

The second part involves screwing the lid back on the tube and switching on the button to let the vibrations begin. Working either by applying light pressure to five particular points under the eye (indicated on the box) or by gently sliding the vibrating ball under the eye, the vibrations work to encourage drainage and circulation to help you banish under-eye bags. It’s pretty addictive too.

The Collagen Micro-Vibration Eye is scientifically proven to reduce the appearance of dark circles by 10.1% and wrinkles by 8% which may not sound like much, but it’s actually a pretty impressive result. It equates to 65% of testers noticing a lightening of dark circles; their lines reduced by 75%; while testers also noticed bags reduced by 77%.

The Collagen Micro-Vibration Eye, £16.99 by L’Oreal is available at Boots now.