Aramis find your scent-sonality...

By Amy Lawrenson

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Aramis have launched a mobile phone app to aid its sales assistants in revealing the perfume personalities of its customers.

The app, called Ascent, offers a series of questions for the customer to answer, each question is accompanied with a thought-provoking image. Questons cover topics such your favourite holiday destination and food. Based on the practices of aroma-chology, physcho-graphics and kinesthetics, your answers enable the app to reveal your personality as either sophisticated, casual or seductive. A scent is then accurately recommended to the shopper from the Aramis collection. It’s also a good idea for men who haven’t a clue when it comes to buying scent.

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Fragrance profiling has been available in exclusive fragrance boutiques like Penhaligon's and Jo Malone for a while now, but Aramis is the first brand to bring this technique - not only to the mass market - but to the world of mobile phone apps too. Aramis fragrances include DKNY, Michael Kors, Donna Karan and Tommy Hilfiger.

I gave it a go and was paired with Michael Kor's fragrances by the sales assistant, which are my favourite scents from the Aramis portfolio, coincidence maybe? My personality was described as both casual and sophisticated so my results covered a wider spectrum of perfumes that I could then choose from. I was, of course, drawn to the perfumes I already knew. However, I did smell some of the other fragrances recommended to me from my results, one I liked, one I didn't. So, it may not be exact for everyone but it will help narrow down the fragrances to a less intimidating number to choose from.

Staff at the Amaris counter in London’s Selfridges are armed with the Ascent app and waiting to prescribe you. Let’s hope it makes its way to other counters too.

Click here to see ELLE's top summer fragrances...

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