Theres nothing we like more than an exciting new beauty brand, even better if its for a good cause. Step forward All For Eve, a capsule collection of bath and body products created by Urban Retreat and produced in collaboration with some of the industrys finest like nail artist Sophy Robson and make-up artist Daniel Sandler. The brand was founded by entrepreneur George Hammer after he lost his sister-in-law to Ovarian cancer so net sales of all the products will go to The Eve Appeal, a charity that supports womens cancers. Not only do the products aim to inspire strength and courage (the red lipstick is particularly fierce) the brand has just gone and won four CEW awards (think the Beauty industry Oscars) including best new make-up brand so they know their stuff.
Launches 26th April 2010 at www.allforeve.co.uk