Forget Jennifer Aniston, SJP and J-Lo theres a new fragrance master in the celebrity world. Can you guess who it is?
Yep, you guessed it Bruce Willis!! According to WWD.com Bruce has signed on the dotted line to create a mens fragrance with LR Health & Beauty Systems. The company has also worked with Leona Lewis, Heidi Klum and Boris Becker to create their famous fragrances.
The Bruce Willis [scent] will be extremely masculine and starting from ingredients through to design embodies every individual feature of the Hollywood star: strong, self-confident, consistent, stated Tilo Plöger, chief operating officer of the Germany-based firm.
Well, we werent expecting anything with floral notes Tilo, thats for sure.
Bruces fragrance is expected to launch on July 1. Watch this space.