The latest celebrity fragrance…it’s a shocker

By Amy Lawrenson


Forget Jennifer Aniston, SJP and J-Lo there’s a new fragrance master in the celebrity world. Can you guess who it is?

He used to fight crime…hard. Seduced Jennifer Aniston then cried about it (not in real life though) and was married to this month’s ELLE cover star.

Yep, you guessed it… Bruce Willis!! According to Bruce has signed on the dotted line to create a men’s fragrance with LR Health & Beauty Systems. The company has also worked with Leona Lewis, Heidi Klum and Boris Becker to create their famous fragrances.


“The Bruce Willis [scent] will be extremely masculine and — starting from ingredients through to design — embodies every individual feature of the Hollywood star: strong, self-confident, consistent,” stated Tilo Plöger, chief operating officer of the Germany-based firm.

Well, we weren’t expecting anything with floral notes Tilo, that’s for sure.

Bruce’s fragrance is expected to launch on July 1. Watch this space.

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